28
Aug

Amazon To Buy Twitch For Almost $1 Billion

In August 2014 Google announced a $1 billion acquisition offer for Twitch. Now it appears Amazon will be the one snapping up the live streaming video platform. Amazon is set to acquire the outstanding shares of the company for $970 million in cash by the end of 2014.... Read More

18
Aug

5 Newly Affordable Story Telling Tools

 It used to be that techniques such as slow motion in crisp HD, smooth dolly shots and steadicam shots were restricted to productions with big budgets. But thanks to a raft of cool new tools filmmakers are finding it more cost effective than ever to use high end,... Read More

17
Aug

How Mobile Is Transforming Video Marketing

From the development of Radio to Television to the PC, technology has always impacted the way we consume content. Over the past several years the rapid growth of the web enabled mobile devices has had a similar impact. According to a recent study by the ITU the number... Read More

17
Aug

How To Light A Corporate Video

  “Light is not so much something that reveals, as it is itself the revelation.” – James Turrell Lighting is essential for creating an effective corporate video. Good lighting helps form a connection between the interview subject and the audience. When the... Read More

15
Aug

7 Tips For Optimizing Your Corporate Video For The Search Engines

Your website is 50x more likely to appear on the first page of Google if it includes at least one video. That’s according to research from DigitalSherpa. The fact is that video should be considered an essential part of any businesses marketing strategy. Here you will... Read More

15
Aug

Why Shorter Is Sweeter For Explainer Videos (How To Choose The Ideal Length For Your Explainer Video)

50% more people will complete a 1 minute video compared to a 2 minute video. That’s the findings from the Wistia 2K12 report. When creating an explainer video, longer is rarely better. This is especially true when the content included is unnecessary or... Read More

14
Aug

Twitter Offers Promoted Video’s For Advertisers

Want more exposure for your video content? Twitter might have the answer. This week Twitter announced that it would be making it easier for advertisers to gain more exposure for their promotional videos. Twitter is currently beta testing promoted video. This beta test... Read More

13
Aug

6 Common Mistakes When Creating A Corporate Video

Creating a corporate video requires an investment of time, money and energy. You want to be sure that you will see a return on that investment. Unfortunately there are common mistakes that lead to mediocre video marketing results. Here are some mistakes to watch out... Read More

12
Aug

Google Reduces Video Rich Snippets – And What It Means For Your Website!

Last month saw a sudden drop of video rich snippets in Google’s search results. Any change to Google’s search results that affects click through rates (CTR) is always going to draw attention – and heated discussion – as to Google’s motivations. Here we will look... Read More