4
Oct

How to Write a Brief for a Corporate Documentary

So, you’ve decided to make a corporate documentary. You’re planning to commission this project out to a film company, but you want to make sure they create something that is truly your vision for your company. How do you convey your ideas and expectations? This... Read More

3
Oct

How to Research a Corporate History Video

The corporate documentary is a growing form of advertising and marketing for businesses in the digital age. A sub-genre of this concept is the corporate history video. Specifically, this type of documentary explores the foundation of your company: how it was started,... Read More

2
Oct

5 Things to Think About When Filming a Corporate Documentary

Many businesses are commissioning media companies to create an alternate way of advertising: corporate documentaries. This type of film can be a useful tool in connecting your company with potential clients or consumers. It can improve your company relations and... Read More

29
Sep

Corporate Documentary: A Personal Way of Connecting with Your Clients

What is a Corporate Documentary? Just like a person, every organization has a story to tell. One way of connecting your business to a potential client base is through the use of a corporate documentary. A typical documentary is a nonfiction film intended to record... Read More

28
Sep

Placement Optimisation and How it Can Improve Your Online Video Advertising

As we all know, different types of ads are more effective in different environments. An advertisement that works well in a magazine may not work as well on television. This translates to digital advertising, as well: not all video ad formats works well on Facebook.... Read More

27
Sep

In-stream Ads on Facebook offer New Advertising Opportunities

Facebook has recently introduced something new to their video streaming: advertisements mid-stream. While this has been utilised in the past through television/film streaming services such as Amazon and Hulu, placing ads on ‘viral videos’ opens up a whole new audience... Read More

26
Sep

Corporate Video On the Rise: Business Video Statistics for 2017

The use of business video has been on the rise for the past several years and is quickly becoming a staple in a successful workplace. Its common use has been utilised towards advertising in the past, but its potential is growing. Business video can now include... Read More

25
Sep

YouTube Dominates in 2017 Ad Viewability

Video Ad viewability is a tool being used by companies to asses how well an advertisement is being seen. For video advertisement to make an impact, they need to be watched—not just posted. Viewability measures whether or not an ad had a chance to be seen by a viewer.... Read More

22
Aug

Bloomon Video Case Study – Creating A Thumb-Stopping Online Ad For Facebook

The brief We were approached by the subscription flower company Bloomon to create an online video ad for an upcoming Facebook video campaign. The target audience was females aged 30 to 50 years old which is their target market. Bloomon knew that this audience could be... Read More