More than half of YouTube videos are viewed on mobile devices. As recently as 2011 that number was only 6%. And the growth of mobile video isn’t isolated to Facebook. The social network recently announced that video views on the site had hit 8 billion a day.... Read More

In just the past year video consumption on smartphones has increased by 55%, according to the Yahoo’s recently released Migration to Mobile Video study. That’s 60% higher than the increase in video viewing on PC and Laptops. The growth is mobile video is... Read More

One of the most common questions asked by clients is how long should a corporate video be? The short answer to this question is that it should be long enough to serve it’s purpose – no shorter and no longer.  Corporate video is also an umbrella term which... Read More

What is a Corporate Video? Corporate video is an umbrella term used to define all video communications used for internal or external corporate messaging. One way that corporate video can be distinguished from traditional video advertising is the target audience.... Read More

Snapchat recently introduced real-time special effects and sounds that users can add to their lens. (see video below) This has been quickly followed by a new advertising product called “Sponsored Lenses” which enables advertisers to offer their own branded... Read More

By 2019 it is predicted that as much as 80% of consumer internet traffic will be devoted to watching video. The rapid growth of video consumption has been one of the defining trends of the internet over the past several years. As the statistics below show, that trend... Read More