Walmart is the largest retailer in the world, serving 260 million customers. They have nearly 12,000 stores in 28 countries around the globe.
Our brief was to show an association between the Walmart brand and joy.
We had a very open brief with this promotional video. Our goal was to make something that would stick in the viewer’s head, and a mother break-dancing to dubstep in the kitchen seemed like a fun way to go.