Marketing Resources
How can charities get the best ROI from video content used along the audience journey
How can brands get the best ROI from video content used along the audience journey
The Best Video Techniques for Brands
The Best Video Techniques for Learning and Development
The Best Video Techniques for Financial Brands
The Best Video Techniques for Tech Brands
How marketers can target a video to the right audience
Dare To Be Bold
We celebrate bold content from across the web to inspire marketers and content creators.
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Resources from our Blog
We often share video marketing information on our blog. You can see some relevant articles here.
Video Marketing: How to Approach an Animation Project
“We need an animated video”, thought probably every marketing professional at least once. This thought is sometimes the beginning of a beautiful video project but more often the end of a potential opportunity, because people simply don’t know where to start when it...
Modern Music Videos: A source of inspiration for corporate marketing
Music videos are an art form that seems far separated from corporate documentaries. It has a different purpose, different setting, different target audience, message, the tone of voice – frankly, the two genres do not have much in common....
New Opportunity for Creative Video Production Companies as the Case for Vertical Strengthens with IGTV
Step aside, YouTube: in the on-going arms race to develop the next big thing in social media, Instagram has recently launched it’s own video-hosting platform--the vertical IGTV. Social media has been ever-expanding since the late 90s, when Instant Messenger was...
The Top Video Marketing Websites For 2018
With so many people giving advice on video marketing, it can be difficult to know who to listen to - and who to ignore. To make your job easier, we have put together a list of the best video marketing websites and blogs.These sites have expert information provided by...
5 YouTube Video Production Trends for 2018
YouTube video production companies are heading towards a more techy and youthful approach to gain viewers and audience interaction. We'll discuss five trends that you can apply to your YouTube strategy: Live-Streaming 360-Degree Video Multiple Devices Video Series...
3 Top Factors that Affect an Audience’s Likelihood of Sharing Content
Shareability is a hot-button issue amongst marketers nowadays. Due to the ever-increasing amount of content being shared on the internet, it is becoming nearly impossible to stand out from the crowd. This study by StoryScience explores some of the most important...
The Case for Vertical
We’ve previously discussed on our corporate blog how video is the new standard in marketing. Video advertising is everywhere: the television, computer, phones, tablets, billboards; the list goes on. Content creation is easy for even smaller businesses to take...
How to Achieve Impactful Video Production
Creating an impactful video in today’s oversaturated market can be challenging—especially when it comes to making a promotional or corporate video. We’ve collected a list of strategies you can employ to help your video ‘pop’. We will cover: Story Video Placement...
Recent Study Offers Insight to Making Your Next Influencer Campaign More Successful
StyleHaul recently released a study they conducted via Instagram on the value of community for influencer campaigns. Here are the intriguing results: What is an influencer campaign? An influencer campaign is a form of marketing where focus is placed on influential...
Marketing Trends
We like to stay on top of current marketing trends, especially where video is involved so we sponsor several marketing events and feature regular marketing related content on our blog. Below we have compiled some of the best talks, interviews, events, discussions and blog posts that we thought would be of use to marketing professionals.
Micro-Influencer Generated Content: Tribe’s Founder Jules Lund Explains at CMA Digital Breakfast
Who is the first person you may go to when looking for advice? For many people, it’s friends or family. This is the foundation that influencer marketing is set upon.
What AI Means for Marketers – Alex Vaidya CEO of StoryStream
There are many misconceptions surrounding artificial intelligence. Many people think of machines similar to the baddies found in The Matrix. Others may picture robots exterminating the human race. AI is, in fact, the next great tool in communication.
Seth Jackson CEO Of Landmrk Explains How To Create Digital Scarcity At CMA Digital Breakfast
One thing that digital is not, is difficult to find. Anywhere that you have an internet connection, you can find digital content.
Co-Founder of #OurStories Offers Advice on Mobile Strategies
Sumaiya Omar discusses how #OurStories uses mobile journalism and mobile stories to get a better understanding stories at a hyper-local level.
How to Tackle “Fake News” with Original Content
Gavin Johnson, Managing Director of Typical Joe Media, talks about how to tackle fake news in modern-day media.
The Top 3 Tips for Communicating with Your Audience through Sport
Jim Downing of Cake discusses the importance of meaning, being open-minded, and understanding your sport.
CEO and Founder Of Kit, Peder Bonnier – Distributing on Social Platforms
CEO and Founder Of Kit discusses the importance of understanding SEO and social media platforms.
Dietmar Schantin Founder of Institute for Media on Fake News
Founder of Institute for Media discusses Fake News and how traditional publishers are losing their identity and credibility.
Panel Discussing News and Clickbait
Founder of Institute for Media Strategies, Co-Founder of WikiTribune, Head of EMEA at Parse.LY, Managing Director of Joe Media, Editor at The Independent discuss the responsibility of news articles and the future of digital ad revenue.
Panel Discussing News and Revenue
Head of Video for Time Inc, Group Digital Director for Trinity Mirror, Head of Digital for City AM, Chief Bran Officer for Hearst UK and Chief Marketing Officers for Sovrn discuss the changes in publishing business models and how they have had to adapt to new trends whilst trying to maintain revenue.
Panel Discussing Creating Content for Social Media Users
Media speakers discuss the longevity and viability of video in today’s digital market.
Digital Agency Benchmarks
Peter Chapp from The Wow Company discusses agency benchmarks and stats from pricing to profitability.
The Importance of Profiling an Audience in Digital Sports Marketing
Founder of Personalize, Andrew Ko, offers tips on digital profiling.