5
Mar

Animated Product Walkthrough: A Case Study (Thirst.io)

Trying to sell a specialised software can be very tricky to do in an interesting way. One solution to this is to make a product walkthrough video. This is a type of explainer video that is used to make the item or service more accessible to the audience. Similar to... Read More

1
Mar

How PR Professionals can Harness the Power of Documentary Storytelling

Documentary is the art of capturing real events to provide a visual report on a particular subject. It’s also an umbrella term; it can cover a multitude of different video types, from a corporate explainer film, to a case study, to an event video. This article will... Read More

26
Feb

Publication Trust & the Era of Fake News

The Drum organised an event called Media Slap, where international media industry specialists gathered for an afternoon of presentations and panel discussions about crucial topics of the ever-changing media world. Here’s a look back on one discussion covering how to... Read More

22
Feb

How to Capture a Great Screen Recording

An underestimated segment of video production is the creation of a screen recording (or many). These can be used in a variety of ways – to demonstrate a new app, to create a walkthrough of a new website, to help with web product training, and more. These... Read More

31
Jan

How to Deliver a Complex Message in a Case Study Video

Often clients ask us to create case study films that deliver technical or in-depth information about a particular subject. We have certain techniques that we like to use in these videos in order to help audiences digest and retain the in-depth information.   Using... Read More

20
Dec

3 Ways to Show Off Your Brand Personality With an Explainer Video

An explainer video can give you the chance to capture and showcase your services and products in a fun and clear way – something that’s not always possible through text or images. But, while a beautifully-crafted explainer video can visually sum up who you are... Read More

12
Dec

Making a Brand Come Alive – A MarketInvoice Video Case Study

A brand video is the best way to help an audience relate to your company, by introducing them to your brand identity. We recently finished a video marketing campaign for business finance company Market Invoice, which you can see here. The campaign exemplifies how... Read More

4
Dec

#BestManProject Grabs “Highly Commended” at The Drum’s Social Purpose Awards

  We are very excited to announce that our #BestManProject, in collaboration with CALM, has won the “Highly Commended” second-place for Campaign of the Year at The Drum’s Social Purpose Awards 2018. The Social Purpose Awards are designed to celebrate the best... Read More

3
Dec

Why brands should use stock footage in a corporate video

Why brands should use stock footage in a corporate video Stock footage – not many people’s first thought when it comes to producing a corporate video. However, stock footage is a highly valuable resource which can significantly increase the quality and shot... Read More