15
Dec

P.F. Chang’s Asian Table: An Interview with the Director

  P.F. Chang’s Asian Table is a highly-regarded restaurant chain featuring authentic Asian cuisine. This year, Bold Content had the opportunity to film several videos at P.F. Chang’s London location. We were approached by the client with the intent of creating a... Read More

12
Dec

Seth Jackson CEO Of Landmrk Explains How To Create Digital Scarcity At CMA Digital Breakfast

One thing that digital is not, is difficult to find. Anywhere that you have an internet connection, you can find digital content. The question that Seth Jackson, CEO of Landmrk, asked in his presentation at a recent CMA Digital Breakfast is, how do you make a consumer... Read More

11
Dec

3 Top Factors that Affect an Audience’s Likelihood of Sharing Content

  Shareability is a hot-button issue amongst marketers nowadays. Due to the ever-increasing amount of content being shared on the internet, it is becoming nearly impossible to stand out from the crowd. This study by StoryScience explores some of the most... Read More

7
Dec

The Case for Vertical

We’ve previously discussed on our corporate blog how video is the new standard in marketing. Video advertising is everywhere: the television, computer, phones, tablets, billboards; the list goes on. Content creation is easy for even smaller businesses to take... Read More

6
Dec

Telling Brand Stories Through Audio: Clare Chadburn, Head of Development for Wisebuddah Explains at CMA Digital Breakfast [VIDEO]

Radio, Podcasting, and the Future of Audio 90% of the population tunes into radio at least once a week. 4.5 million people in the UK have downloaded podcasts this year. Clare Chadburn of Wisebuddah, an independent content, voice-over, music and post-production... Read More

6
Dec

Social Media Statistics for 2018

  An increasing number of marketers are utilising social media in an exponential capacity. This makes social media research a crucial tool in determining how to best put together an online strategy. This study by the Global Web Index indicates what the social... Read More

5
Dec

CALM Production Diary #3: Our Social Media Strategy

  Bold Content recently collaborated with CALM and numerous other agencies to create a campaign aimed at de-stigmatising mental health. CALM stands for the Campaign Against Living Miserably, a charity whose goal is to combat male suicide. We contributed from... Read More

4
Dec

An Interview with Kevin McGloughlin

  Bold Content recently sat down to chat with Ireland-based director Kevin McGloughlin. Kevin is a growing name in the animation industry, having been featured on Vimeo Staff Picks several times. He has a track record of producing videos that are truly unique in... Read More

30
Nov

Case Study: Minelab Event Video

Bold Content recently had the incredible experience of delving into the niche world of detecting. Detecting is a hobby for many people in the United Kingdom (referred to as ‘detectorists’). We had the privilege of working with Minelab, a metal-detector technology... Read More