20
Nov

Tips for Expanding Your Brand Presence in a Positive Way

Creating a positive brand message and maintaining that image is a challenging one. There are multiple ways to go about building your brand presence online and within your industry’s community. We will explore some of these tips in this article, but first we need to... Read More

17
Nov

Creating a Continuous Series of Video Content for a Fixed Budget

We’ve recently been discussing the new basic of corporate advertising: video. Video marketing is the modern must-have for businesses. There are numerous strategies you can implement in order to make your video marketing successful, and one of them we will discuss... Read More

16
Nov

Social Media Video Requirements for 2017

Social media has become an enormous advertising platform. We’ve previously discussed how video is the new business essential, especially when it comes to spreading your brand. However, marketing via video isn’t as straightforward as it may seem. Each social... Read More

15
Nov

How Documentaries Can Use Creative Cutaways When You Can’t Capture the Content

While it might seem counterintuitive to use animation in your documentary, there is some powerful merit that can come from this method. It makes sense to argue that using animation would be a big no-no—after all, the definition of a documentary is a ‘documentation of... Read More

14
Nov

Sky AdSmart Expansion

The best thing about advertising on the Internet—whether it be on social media such as Twitter or Facebook, or websites such as Google or Yahoo—is the flexibility advertisers have to target their audience. In the past, it was impossible to achieve this kind of direct... Read More

13
Nov

Recent Study Offers Insight to Making Your Next Influencer Campaign More Successful

StyleHaul recently released a study they conducted via Instagram on the value of community for influencer campaigns. Here are the intriguing results: What is an influencer campaign? An influencer campaign is a form of marketing where focus is placed on influential... Read More

10
Nov

Rising Niche Tourism Markets in 2017 & How to Use Video to Promote Them

The travel industry is not what it once was. Twenty years ago, the typical household holiday involved going to a beach somewhere with the family for a week or two out of the year. This has evolved in the past few decades, and especially with the rise of the... Read More

8
Nov

Things to Think About When Marketing to Millennials and Brands who are Nailing It

Marketing has changed dramatically over the past 10 years. This can be attributed to several things: the integration of the internet into most of society, technology becoming more affordable, changing values–but perhaps one of the largest impacts on marketing... Read More

7
Nov

CALM Production Diary #2: How to Make Men Squirm

Wednesday night kicked off our production of a charity project we’ve been hinting about for the last week. This is an exciting event for Bold Content, because the project focuses on an important social topic: de-stigmatising mental health. We have partnered with... Read More