4
Dec

How To Setup A YouTube Video Remarketing Campaign

One of the biggest challenges when setting up a video advertising campaign is ensuring that your ads are being presented to an audience that is likely to be interested in what you have to offer. Remarketing offers a powerful way to target your YouTube video ads to... Read More

2
Dec

How To Use Unboxing Videos This Christmas To Market Your Products

We all remember the giddy childhood experience of waking up on Christmas morning with the expectation of all of those presents under the Christmas tree to unwrap. While the contents of those parcels may have been the main attraction, the act of unwrapping them was a... Read More

1
Dec

6 Mind-Blowing Commercials From Director Spike Jonze

Spike Jonze seized the attention of music fans and industry insiders when he produced the “Beastie Boys” hit single “Sabotage”. Along with public acclaim the video also won him four MTV music awards. Since then Jonze has achieved a huge amount of success both as a... Read More

27
Nov

12 Tips For Choosing The Perfect Voice Over Artist (VO) For Your Corporate Video

The Voice Over Artist (VO) that you choose will quite literally become the voice of your brand. The right voice can create a real, lasting emotional connection between your brand and your customer. The wrong voice can alienate your prospective customer creating... Read More

27
Nov

Guinness World Records Showcase for Bluehat Group

  Having formed a relationship for over three years with Bluehat Group, we jumped at the chance of joining them at one of their pioneering events; The GUINNESS WORLD RECORDS™ Team Challenge. The event took place at Bluehat’s new pop-up showcase space... Read More

26
Nov

Is 1 Minute of Video Really Worth 1.8 Million Words?

    The origins of a minute of video is worth 1.8 million words In 1921 Fred R. Barnard wanted to capture the impact of an advertisement featured on the side of a street car. In Printer’s Ink he published the now famous phrase “One look is worth... Read More

26
Nov

7 Mobile Video Production Tips To Create Effective Videos For Smartphone Audiences

More than half of YouTube videos are viewed on mobile devices. As recently as 2011 that number was only 6%. And the growth of mobile video isn’t isolated to Facebook. The social network recently announced that video views on the site had hit 8 billion a day.... Read More

25
Nov

Video Watching On Smartphones Increases By 55% (And Other Key Findings From New Mobile Video Study)

In just the past year video consumption on smartphones has increased by 55%, according to the Yahoo’s recently released Migration to Mobile Video study. That’s 60% higher than the increase in video viewing on PC and Laptops. The growth is mobile video is... Read More

19
Nov

How Long Should A Corporate Video Be? (With 4 Studies)

One of the most common questions asked by clients is how long should a corporate video be? The short answer to this question is that it should be long enough to serve it’s purpose – no shorter and no longer.  Corporate video is also an umbrella term which... Read More