Close up of person holding a mobile phone

17
Aug

How Mobile Is Transforming Video Marketing

From the development of Radio to Television to the PC, technology has always impacted the way we consume content. Over the past several years the rapid growth of the web enabled mobile devices has had a similar impact. According to a recent study by the ITU the number... Read More
Lighting bulbs lit up

17
Aug

How To Light A Corporate Video

  “Light is not so much something that reveals, as it is itself the revelation.” – James Turrell Lighting is essential for creating an effective corporate video. Good lighting helps form a connection between the interview subject and the audience. When the face... Read More
twitter offers video for advertisers

14
Aug

Twitter Offers Promoted Video’s For Advertisers

Want more exposure for your video content? Twitter might have the answer. This week Twitter announced that it would be making it easier for advertisers to gain more exposure for their promotional videos. Twitter is currently beta testing promoted video. This beta test... Read More
Woman's legs coming out of a washing machine

13
Aug

6 Common Mistakes When Creating A Corporate Video

Creating a corporate video requires an investment of time, money and energy. You want to be sure that you will see a return on that investment. Unfortunately there are common mistakes that lead to mediocre video marketing results. Here are some mistakes to watch out... Read More
Filtered online training illustration

8
Aug

CASE STUDY – Filtered

The Brief Filtered wanted a video which would clearly and quickly explain their value proposition. Filtered is web based software company which offers online training for the Microsoft Office suite. Their unique value proposition is that they assess student’s... Read More
3D blue cubes

8
Aug

6 Types Of Explainer Videos

Viewers who watch an explainer video are 85% more likely to buy than those who do not. That’s according to a study conducted by Internet Retailer. Explainer videos are a fast, effective and entertaining way to showcase a product or service. Explainer videos can... Read More
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