14
Feb

How To Get The Best Sound Quality For Your Corporate Video

In this interview Bold Content’s Director of Photography Matt Camlin explains the importance of sound for creating an effective corporate video. He also explains how to achieve the best sound quality no matter where you are filming. “60 to 70% of information in a film... Read More

12
Feb

YouTube’s New Multi-Angle Video Tool

In order to make their platform even more attractive to artists and creatives, YouTube has released a new feature, which allows viewers to toggle between multiple camera angles. Whether YouTube users are watching concerts, sports games or other live performances, the... Read More

9
Feb

Viral videos: examples and key tips to create your own viral marketing success!

What goes into Viral video marketing? Here are some great examples of popular viral marketing videos, and how you could create your own marketing success. Dove Experiment The Dove Real Beauty Sketches is a video with a statement. It is almost a social experiment... Read More

9
Feb

Animated Marketing Videos: 5 Popular Types of Animated Marketing Videos

Animated Marketing Videos Adding animated marketing videos is one of the best investments that you can make in your website. According to Forbes Insight, 59% of senior managers prefer to watch a video over reading a text. And 45% said that they had contacted the... Read More

4
Feb

8 Promotion Videos That Work

There are many reasons why companies have promotional videos. It’s a great tool to making a powerful first impression, it can improve your Click through Rates (CTR), it can increase your time on site and video is one of the easiest ways of engaging your audience. Here... Read More

30
Jan

8 Great Examples of Corporate Videos

60% of visitors prefer to watch a video about a company vs. reading the information, according to GoAnimate. In addition, video attracts a stunning three times as many clicks compared to text. Video has become essential to any company’s marketing strategy. Here are... Read More

23
Jan

How To Promote Any CSR Initiative Using Online Video

The 2014 Global CSR RepTrak study reported that 89% of consumers would recommend companies with a high RepTrak score. For those businesses with a low RepTrak score the percentage that would make a recommendation was only 6%. Corporate Social Responsibility (CSR)... Read More

23
Jan

Sofia Coppola’s Commercials – 6 Stunning Ads By Director Sofia Coppola

Sofia Coppola’s work spans film directing, screenwriting, acting and producing. Less well known is her work in advertising. Coppola has worked for a range of brands including Gap, Marc Jacobs and H&M, looking to inject some of Coppola’s visually... Read More

22
Jan

Filming A Corporate Video – A Behind The Scenes Look At The Corporate Video Production Process

An interview with Bold Contents Cinematographer Matt Camlin about the corporate video production process from a cinematographers’ standpoint. Let’s start by looking briefly at the progression of filming techniques, how has is changed over the past 10 to 15 years? Back... Read More