Marketing Resources

We like to stay on top of current marketing trends, especially where video is involved so we sponsor several marketing events and feature regular marketing related content on our blog. Below we have compiled some of the best talks, interviews, events, discussions and blog posts that we thought would be of use to marketing professionals.

Micro-Influencer Generated Content: Tribe’s Founder Jules Lund Explains at CMA Digital Breakfast

Who is the first person you may go to when looking for advice? For many people, it’s friends or family. This is the foundation that influencer marketing is set upon.

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What AI Means for Marketers – Alex Vaidya CEO of StoryStream

There are many misconceptions surrounding artificial intelligence. Many people think of machines similar to the baddies found in The Matrix. Others may picture robots exterminating the human race. AI is, in fact, the next great tool in communication.

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Seth Jackson CEO Of Landmrk Explains How To Create Digital Scarcity At CMA Digital Breakfast

One thing that digital is not, is difficult to find. Anywhere that you have an internet connection, you can find digital content.

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Co-Founder of #OurStories Offers Advice on Mobile Strategies

Sumaiya Omar discusses how #OurStories uses mobile journalism and mobile stories to get a better understanding stories at a hyper-local level.

How to Tackle “Fake News” with Original Content

Gavin Johnson, Managing Director of Typical Joe Media, talks about how to tackle fake news in modern-day media.

The Top 3 Tips for Communicating with Your Audience through Sport

Jim Downing of Cake discusses the importance of meaning, being open-minded, and understanding your sport.

CEO and Founder Of Kit, Peder Bonnier – Distributing on Social Platforms

CEO and Founder Of Kit discusses the importance of understanding SEO and social media platforms.

 

Dietmar Schantin Founder of Institute for Media on Fake News

Founder of Institute for Media discusses Fake News and how traditional publishers are losing their identity and credibility.

Panel Discussing News and Clickbait

Founder of Institute for Media Strategies, Co-Founder of WikiTribune, Head of EMEA at Parse.LY, Managing Director of Joe Media, Editor at The Independent discuss the responsibility of news articles and the future of digital ad revenue.

Panel Discussing News and Revenue

Head of Video for Time Inc, Group Digital Director for Trinity Mirror, Head of Digital for City AM, Chief Bran Officer for Hearst UK and Chief Marketing Officers for Sovrn discuss the changes in publishing business models and how they have had to adapt to new trends whilst trying to maintain revenue.

 

Panel Discussing Creating Content for Social Media Users

Media speakers discuss the longevity and viability of video in today’s digital market.

Digital Agency Benchmarks

Peter Chapp from The Wow Company discusses agency benchmarks and stats from pricing to profitability.

The Importance of Profiling an Audience in Digital Sports Marketing

Founder of Personalize, Andrew Ko, offers tips on digital profiling.

Tips for Creating a Dazzling Hotel Video

Hotel corporate video is a niche in the corporate video sector. When designed and shot in a skilful way, a hotel video can be a powerful advertising tool. Like any promotional video, there are many different ways to go about creating one. You could use testimonials,...

Why You Should Have a Video at Your Next Trade Show

Trade shows are one of the biggest events of the year for many companies. This is an important avenue to meet potential new investors, clients, or collaborators. You will want to put your best foot forward and dazzle the visitors to your booth with the best...

5 Excellent Animated Advertisements

Some of the most memorable advertisements in circulation are animated pieces. Corporate advertising is a booming industry: video ad viewability is on the rise , with new opportunities for advertisers thanks to Facebook’s placement optimisation . There are several...

7 Tips To Create A Revenue-Boosting Product Video

Product videos can sink or swim a new idea—whether you’re selling your first batch or asking for funding, you want to show off your invention in the best way possible. Here are some tips to help you give your product the presentation it deserves: Show, Don’t...

Boost Your Online Presence with an Explainer Video

One of the most popular types of corporate video is the explainer video. An explainer video traditionally explains the unique features and benefits of a product. It keeps content engaging by utilising a variety of styles, such as animation or live action. Here's a...

Make Your Promo Video Stand Out!

No matter what industry you have a business in, chances are, you’re going to need to advertise. An excellent way of getting your company and what you offer into the world is to make a promotional video. When setting out to make a promo video for your business, how do...

Corporate Video: The New Essential for Business

According to a study done by Vidyard, 92% of marketers believe video is becoming more important to their marketing efforts. More than two-thirds are increasing their budgets for video! As discussed in several of our previous articles, corporate video has become a...

5 Great Examples of Corporate Documentary

Having a documentary commissioned is a great way to get your brand recognised and expand your potential consumer base. There are multiple ways to go about creating your piece: you could feature employees or executives, founders or consumers. You could showcase your...

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