13
Oct

A Beginner’s Guide To 360 Video

You can’t go anywhere in the video production or marketing industry today, without somebody mentioning 360 videos (not least on this blog). The word is being thrown around at every available chance, and is certainly the buzzword of the moment, that will show up in... Read More

7
Oct

Shortlist Nomination For Drum Content Awards 2016 – MAS #SurviveJanuary

Bold Content is very happy to announce that we have been shortlisted as a nominee for the 2016 Drum Content Awards – Best Public Sector / Government Content Marketing. The nomination was for the video campaign we created for Money Advice Service #SurviveJanuary.... Read More

7
Oct

10 Examples Of Augmented Reality Used For Marketing

Walgreens – Aisle411 Utilizing the Google developed Tango technology, Walgreens have been testing a customer loyalty app. The app can not only guide customers around the store, helping them find that elusive can of chick peas, but also direct them to promotions... Read More

6
Oct

Virtual Reality in the Work Place

Unless you’ve been hiding under a rock in 1942, you will no doubt aware that the business world is currently very excited about the prospect of virtual or augmented reality. While the implications for the film, gaming and music industries seem obvious. It is the... Read More

6
Oct

3D Motion Capture Goes Mobile

We’ve all seen behind the scenes footage from films like ‘Lord of The Rings’ and the revamped ‘Planet of the Apes’. Where some poor actor is dressed head to toe in green spandex, with markers all over their body, only to be replaced by a digital character in... Read More

4
Oct

5 Things to Expect When Producing Video Content for the First Time

In today’s post our Production Co-ordinator Dylan shares his knowledge from ten years in the industry. The transition into moving image driven content, is a natural progression for any brand that is looking to expand their customer base. For people new to the... Read More

3
Oct

Sky Launches VR App For Sports, Docs And News

Earlier this year, the Rio Olympics became the first major broadcast to offer a VR experience to viewers. Offering the highlights of the opening ceremony, basketball, gymnastics, track and field, beach volleyball, diving, boxing, fencing and closing ceremony via 180... Read More

27
Sep

5 Insights From Google To Help Plan Your Next Travel Video

Video is a fantastic way of selling the “dream” of travel. The mix of sound, visuals and text, make it uniquely effective at conveying what it feels like to travel. But video can also be used to deliver in a quick and compelling way the key information travellers need... Read More

13
Sep

BP Castrol Shows No Brand Too Boring For Video

Creating compelling story driven video content is something that most brands struggle with. A common explanation is that their product is simply too “boring” for video. But proving that even the most “plain” product categories can deliver entertaining video is BP... Read More